Word strategy services that work:
> Website Copywriting
Your website can be a powerful tool to attract new customers, retain and delight existing clients, and transform your business.
And even though the world-wide-web is a visual medium, when it comes to attracting and engaging visitors and inspiring them to act, the quality of your copy is what really counts.
That's why it's critical to hire a website content writer who can tell your story. One who understands SEO and who knows how to optimize your copy while keeping your message concise, interesting and informative.
If you’re working on a website, I can craft copy that sets you apart and builds your success.
> Website Copy Reboot
Your website is a living marketing tool. It needs to evolve as your business grows and develops. It shouldn’t read like your corporate brochure, business plan, or other advertising materials.
Google and other search engines look for updates, so don’t risk being sent to ranking purgatory by having a website that remains static.
If you've got an existing website that is underperforming and suffers from copy that is outdated, stale, or dull, it’s time for a reboot. I can give your copy the tweak it needs to go from tired to terrific.
> Ghost Blogging / LinkedIn Articles
Any business or organization with an online presence needs content. Content that showcases your expertise in a way that is fresh, relevant and interesting. Content that attracts people back to your website so they can become your customer.
You’re an expert in your field. But when it comes to writing for the web, you may not have the time or the inclination to crank out another blog post or LinkedIn article. That’s where I come in. I’ve ghost written on everything from construction to wedding cakes. And I can ghost write for you, too.
> Advertorials / Trade Magazine Articles
You’ve got a great opportunity to contribute an advertorial or to write a story for a trade magazine. There’s just one problem. You don’t know where to start. Or, you’ve got a rough draft that needs a good polish before you send it off for publication.
I approach advertorials and trade magazine articles as a journalist. I do research, identify the angle, conduct interviews if required, and make sure the final product is polished, accurate, and hits the mark.
> Freelance Journalism / Feature Writing
As an active freelance journalist since 2004, my work has appeared in print and online locally in London, Ontario and across Canada.
As an experienced freelance writer, my goal is to tell stories that are timely, accurate, informative and entertaining. Whether I'm covering an arts event for a local magazine, or profiling a university researcher for an alumni publication, my words will speak to your audience and hold their attention right to the end.
I am always eager to find new stories to share and am happy to take on assignments for new publications.
I'll meet your deadline, respect your word count, and file copy that is clean, crisp, and creative.
> Media Releases
You may have heard that the days of the media release, or press release, are over. I’d like to respectfully disagree.
A well-written and properly-timed press release is still a powerful way to let members of the media know you have a story that’s worth sharing. With shrinking news rooms, you actually do journalists a favour by providing them with content that is good-to-go.
An effective press release is not about selling your new product or services or promoting an upcoming event – although these may be great reasons to send one out. It is about finding an angle that answers the question: “Why should I care?”
That’s where I come in. I’ve worked on both sides of the media and can help you find that compelling hook.