Case for Support - Culture as Care

Nicole Laidler • March 21, 2022

Case for Support - Culture as Care

When St. Joseph's Health Care Foundation was looking for an experienced copywriter to help cover a maternity leave, they contacted me for support. They needed a copywriter who could:


  • Work remotely with their Marketing & Communications and Fundraising teams
  • Identify and incorporate key messages into website copy and communications
  • Clearly communicate the Foundation's vision 
  • Tailor pieces to different target audiences


It was a challenge I was happy to take on!


Copywritng services provided

Our work together included:

  • Grant proposals
  • Internal and external newsletter articles
  • A series of short Cases of Support for the Foundation website


Outcomes achieved

Highlights of the year-long partnership include supporting the creation of an Indigenous Healing Space at the Parkwood Institute through writing successful grant proposals and a Case for Support for the Foundation website.


You can learn more about the project here, or here (PDF).


Does your organization need help covering a maternity leave, or just need an extra set of hands to help get things done? Get in touch, and let's spill some ink!


Nicole Laidler is a freelance reporter, copywriter and content creator, serving clients in London, Toronto and throughout Southwestern Ontario. She helps people grow their success, one word at a time.

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