Services

Copywriting services that work

Spelling and grammar count, but they’re just the beginning. 
Your message needs to be clear and your words need to touch your audience.

Website Copywriting

You’ve got around 15 seconds to capture someone’s interest in your website. That’s why your copy really counts. The right words can help your site be found, and they’ll keep people reading long enough to get a sense of who you are, how you can make their lives better, why they should choose you, and what they should do next. I write custom website copy that connects.

Website Copy Reboot

Your website is a living marketing tool. It needs to evolve as your business grows and develops. Your customers love fresh content, and so does Google. If your website is underperforming it may suffer from copy that is confusing, repetitive, stale, or simply boring. If it’s time for a reboot, I can give your copy the tweak it needs to go from tired to terrific - without starting from scratch. 

Marketing Copy

When it comes to B2B or B2C marketing copy, you need content people want to read. Whether you’re creating digital content, a newsletter, sales brochure, fundraising materials, business proposal or annual report, your message needs to be clear and your words need to touch your audience. As a story-based copywriter, I can help you make a lasting impression. 

Blogs / LinkedIn Articles

Blogs and LinkedIn articles are a great way to offer quality content that establishes you as an expert in your field. When they are also a delight to read, they’ll keep people coming back for more. With my background in journalism, I can help you identify story ideas and provide content that is consistent in quality and voice. (And I can take the actual writing off your to-do list.) 

White Papers

A well-written white paper can help you stand out in a crowded market, generate more leads, and nurture clients along your sales funnel. I’ll work with you to define your objective and come up with a plan. Then I’ll write a special report that is informative and engaging. I’ll even repurpose the content so you get maximum bang for your white paper buck. 

Case Studies

Sharing the success stories of your existing customers is a powerful way to attract new clients. As a trained journalist, I have the interview skills and writing chops to craft an upbeat piece that highlights the benefits of your product or service, without the hard-sell. 

Advertorials / Trade Magazine

You’ve got a great opportunity to contribute an advertorial or write a story for a trade magazine. There’s just one problem – you don’t know where to start. As an experienced journalist, I can do the research, identify the angle, conduct any interviews, and write a finished product that hits the mark. You get the byline, and get your business in front of a whole new audience. 

Journalism / Feature Writing

As an active freelance journalist since 2004, my work has appeared in print and online locally in London, Ontario and across Canada. I’m always eager to find new stories to share and am happy to take on assignments for new publications. I’ll meet your deadline, respect your word count, and file copy that is clean, crisp, and creative. 

Media Releases

A press release is still a powerful way to let members of the media know you have a story to share. But an effective media release is not just about promoting your new product or upcoming event. It needs to answer the question: Why should I care? With my nose for a good story, I can help you find that compelling hook so the news outlets bite.  

Translation

Do you have a website, blog, brochure, or other marketing materials that need translating into French? I work with a native French-speaker who can translate your copywriting projects into Canada's other official language, comme il faut. 

My copywriting rates

Your story is unique, and your words will be too. That's why my copywriting rates are determined on a project basis that reflects the scope and complexity of your writing project. 

I'm happy to provide a written quote once we've defined your requirements, determined the best approach, and decided on a deadline. 

If you have a project you’d like to discuss, contact me to schedule your complimentary 30-minute virtual coffee meeting. Ensuring that we are a good fit is the first step to any successful collaboration. 

It’s easy to get your project started!

Schedule a call.
Get in touch to schedule your complimentary 30-minute virtual coffee meeting. 
Share your goals.
We’ll discuss your copywriting needs and come up with a plan to help you achieve your goals.
Engage your audience.
If we’re a good fit, we’ll work together to grow your success with a clear message and words that work.
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