The Podcast Boom
Nicole Laidler • September 19, 2019
Ivey Intouch, Published September 3, 2019
The podcast is having a moment. This surprisingly intimate form of digital communication is the perfect fit for our multi-tasking lives. A suitable podcast is always at your fingertips, and there’s a good chance you’re tuning in.
According to the 2019 edition of The Infinite Dial – an annual survey by Edison Research and Triton Digital – more than half of all Americans have listened to a podcast, and just over one third tune in on a monthly basis. That’s up from one in four people the previous year.
Apple confirmed there are more than 550,000 podcasts. The most popular genres? Comedy, education, and news.
Getting a podcast up and running is as simple as downloading an app, talking into your phone or mic, and distributing your soundbites around the world. With millions of people looking for free, mobile, customized content 24/7, podcasts offer a powerful opportunity for businesses – and individuals – to reach a global audience and build their brand.
So, it’s no surprise that Ivey alumni have taken to the airwaves. Here, two experienced podcasters share their adventures in this booming digital space.
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