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The Rise of the Side Hustle

Nicole Laidler • Aug 19, 2019

Ivey In Touch, Spring 2019

If you hear the phrase “side hustle” and immediately think “hipster millennial,” you may want to think again. In fact, the side hustle – defined by the Oxford Dictionary as “a part-time job or occupation undertaken in addition to one’s regular employment” – is a growing trend that spans multiple generations.

A 2017 U.S. survey by GoDaddy found that while half of all millennials had some kind of side hustle, so did a quarter of baby boomers. Most people cited the need to earn additional income as the primary motivation for their side hustle, but a majority also hoped it would turn into their full-time gig.

The desire to pursue a passion is what sets the side hustle apart from a regular second job. And passion is certainly what drives these side-hustling Ivey grads.

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