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Creating a more beautiful future

Nicole Laidler • May 27, 2020

Creating a more beautiful future - London Inc. content studio

Getting a new business off the ground is tough at the best of times. Doing it during a global pandemic requires an extra dose of tenacity, flexibility and faith in the future. Mairi Shewfelt, founder of Yatta Brands, has all three ― as well as a previous career as a currency trader that helped her stay ahead of a rapidly changing retail landscape.

Yatta Brands brings the best in vegan beauty and self-care products to the Canadian market. Sourced from small producers located in England, Italy, Australia, Canada and the U.S., many are available in North America exclusively through Yatta.

After testing the local demand for eco-luxe skin care, hair care, cosmetics, perfumes and jewelry through word-of-mouth sales, Shewfelt quietly launched Yatta’s website and online store in October of 2019.

This February, she signed a lease at The Factory Creative Businesses at 538 Adelaide Street with plans to transform the space into an Eco-Studio to house Yatta’s retail store and an event venue.

Then Covid-19 hit.

Read the full story.

Nicole Laidler is a freelance reporter, copywriter and content creator, serving clients in London, Toronto and throughout Southwestern Ontario. She helps people grow their success, one word at a time.

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