Content marketing in the post-pandemic world.

What does it mean to have a strong online presence? 

In 2020, having a website should be a given. Post-pandemic, having a website that inspires confidence and facilitates online sales is critical.  

Whether you’re selling goods or providing a service, great design always makes a good first impression. But it’s your words that will seal the deal or send your prospects running to the competition. 

Then there’s the issue of being found on the world-wide-web. In 2019, Google processed more than 40,000 online searches per second. People can’t buy from you if they don’t know you exist. Good content marketing can help.  

What is content marketing? 

Essentially, it’s the art and science of communicating with your existing and potential clients – without the hard sell. Think blogs, social media posts, media releases, case studies and white papers. And today, video should not be left off that list.

Still not convinced? Then consider this: 

• Almost 50 per cent of customers consume three to five pieces of content before making a purchasing decision.

• Content marketing gets three times the leads of paid search advertising. 

• The average Canadian spends 11 hours a day on their screens, with social media and watching videos the most popular internet activity.

So, if you’re not thinking about your content marketing, you should be. It doesn’t have to be complicated, but a well-thought-out strategy and great content could make the difference between surviving and thriving in the post-pandemic marketplace.